Storytelling

“Good stories are not written. They are rewritten.” (Phyllis Whitney US novelist). We help clients to rewrite those stories. From brand provenance to highly technical thought-leadership programmes.

Like brand-planning, we’ll apply a suite of tools to help build a storytelling programme. Sleek audience insights. Precise gap analyses. Compelling brand truths. Budget permitting, this could include qualitative groups to test story concepts and brand impacts.

We’ll then build a creative strategy, optimising the budget across creative formats (white papers, website content, articles, events, customer-generated content, brand films) and building a Story Media Plan across organic and paid media.

All campaigns are evaluated and optimised in real time, amplifying spend on more responsive creative formats and distribution channels. Full campaigns are evaluated against wider brand saliency and ROI.