“Good stories are not written. They are rewritten.” (Phyllis Whitney US novelist). We help clients rewrite those stories. From brand provenance stories to highly technical thought-leadership programmes.

Like brand planning, we’ll apply a suite of tools to help build a storytelling programme. Sleek audience insights. Precise gap analyses. Compelling brand truths. Budget permitting, this could include qualitative groups to test story concepts and brand impacts.

We’ll then build a creative strategy, optimising the budget across creative formats (white papers, website content, articles, events, customer generated content, brand films) and building a Story Media Plan across organic and paid media.

All campaigns are evaluated and optimised in real time, amplifying spend on more responsive creative formats and distribution channels. Full campaigns are evaluated against wider brand saliency and ROI.